Thursday, 16 December 2010

Project Evaluation - Alex Stockley

1.       In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our media product tries to develop and challenge the conventions of real media products, for our video we decided to turn what is basically a “love song/break up song” into something with a different power/meaning. The line “It’s already over” we assume is the band Orson singing about a relationship coming to close/ending. We wanted to change what the audience interpreted by changing it from a “love song” to a story about a super hero.
Without going into too much detail the basic plot outline is our hero once brave, high and mighty has been reduced to a drunk after becoming surplus in society. We show this using flashbacks and mock news reports to convey the message of our superhero being useless due to there being no more villains. This in itself is how we challenge the conventions as it’s not that common to have a music video that almost contradicts the message of the song (unless the artist has intended).
It’s also not massively common to have an entirely superhero themed music video (for an indie song) and especially uncommon to have a music video about a hero that’s run down or in a sense failed.
The examples we could find of a comic book or superhero themed music video were:
-Eminem – Without me
-Velvet Revolver – Come on Come in
-KORA –Skankenstein
The most conventional part of our music video was the fact we had a guitarist that’s in quite a lot of the shots, he is never part of the story but he completes the feel of the video giving the audience a visual link to the music­­­­­
Moving onto our Digipack and advertising,
Both the Digipack and our advert are fairly conventional to what most bands in today’s media would release, the Digipack shows the characters, the name of the band and recommendations (MTV – 5 star, ETC) as well as an age rating and list of songs, it is what you would expect to find on a normal album cover. Like most albums the DVD counterpart is the same as the CD cover and If we had created a CD cover then  it would have been themed similar to this Digipack.
The advertisement takes on a very simple but effective approach, typical and conventional to an indie style of music, the advert shows the name of the band followed by the name of the song, the characters under the title show what we want the audience to assume is the characters after the music video, now in plan normal clothes living everyday lives, but we link them back to the video by keeping their main prop (masks/guitar) the other way we link the advert to the video is we use our “comic book” theme with everything almost pixelated/colourised to look like a cartoon. The last convention I can comment on is we use the “Out now” and ratings again, this is what you could typically find on a bands advert as it tries to draw the audience in with promises of high quality media.
To conclude I believe that the Digipack and advertisement stick to the conventions of typical media products where as our music video tries to challenge them

2.       How effective is the combination of your main product and ancillary texts?
Throughout our project we have tried as hard as possible to keep the superhero/comic book theme alive in our work, we show this at the beginning of the video with the “flash back” scene where we see our hero defeat the last villain and making himself in a sense jobless , we carry this theme into our Digipack and advert. In both the Digipack and the advert the same font is used for the title and subtext as well as graphical effects in the text the main difference and just about the only difference is one the Digipack  we used a different background effect not previously used in our project.
Cleve drew some character photos for the villain and the hero that were also included in the Digipack, these are detail drawings of the characters and represent the general feel we wanted for each character (Hero: strong, powerful, etc.)

3.       What have you learnt from your audience feedback?
Throughout our audience feedback we were told that our location was really good, using soul tree (local club) and our costumes were also really good, the constructive feedback from the rough cut said that we needed to address how long each cut was as it was a fast paced video but toward the end the shots got longer and longer, so this was fixed, we were also told about how people’s eyes are drawn to the bottom left of the screen, this made us place the most important captions in the best place (Our hero faces his final battle) to try enforce the story of the video
Our target audience is sort of a general alternative / indie genre, we try to make the music video interesting by giving it a story line most people will understand if not relate too in some sense. The idea of this almost makes our video accessible, in the Digipack the included sketch art is an added bonus to make the project unique

4.       How did you use new media technologies in the construction and research planning and evaluation stages?
One of the biggest changes to our work this year in appose to last year’s project is that our college invested in new HD camera’s, these gave us not only higher quality footage to play with but a larger aspect ratio (widescreen) this allowed us to fit more in a frame possibly giving the viewer more depth to explore within each shot. As well as being a bonus it was also a problem, shooting in HD meant that for the first time every little detail had to be perfect or it would be extremely obvious.
We also used a lot more video filters/effects this year than last; this was mainly to get our “comic book feel”. This technology also let us cover up factors that were out of our control such as in the first scene we ran filming into the night and the flood lights came on, we masked this using the cartoon effect but slightly tweaked to the other to try make it less obvious
Another powerful tool we got to use was final cut express, as said before this allowed us to use filter effects as well as control audio tracks, this was useful for setting up when music would come in etc. An early problem we had was copying our rough cut to our final cut timeline; final cut wouldn’t leave it in a widescreen ratio and tried to change it to 4:3 (square).
We also used Adobe Photoshop to create text and custom text boxes in the video (Description boxes and action text) although I stayed on final cut editing my other group members (Brendan mainly) worked in Photoshop sending me image files via an iDisk
A great resource for us is Youtube, on Youtube we were able to watch music videos from almost any artist we wanted and without it our planning and research wouldn’t have been so successful
To conclude without the technological resource available to us there would have been no way we could have created our video with the level of success that we did.

Project Evalution - Brendan's Version

1. Our Video - Bluntly, our Video is not conventional. From the start we have never wanted to have a 'conventional' video because as a group we all like to go further and past these 'conventions' to make something fun, serious and in a way conventional to our own group, though not really the Music video world. It's unconventional as it is something rarely done, especially for an Indie Band; though there has been one video by an indie band (Hoosiers- Goodbye Mr. A) it is actually rare in general to see a super hero / comic themed Music Video. I believe that it is rare to see it as its, one quite random, and two it is hard to make it fit into the musics context, thinking deeply about cuts, story line, character development etc. which is vital in a comic. In a way, looking at our story line, our music video is conventional to Indie Music videos as they often show a story line following one singular person, often someone who's quite run down and drunk, for example in . Ours fits this convention but twists it with it being a super hero rather than an average person/inner city person.

Digi-Pack - Much like our Music Video we wanted to keep our Digi-Pack exactly the same, as in keeping it into context to the music video. To do this we have had to break the conventions of having the quite linear and simplistic digi-packs, such like the foo fighters live at Hyde park.
In our Digi-Pack we tried to make it almost like a comic book cover, breaking the initial conventions. To do this we had to make several very small changes, these small effects make a big difference.
For example, the background is fairly dominant as it merges with the antagonist, though makes the hero stand out more as if in the foreground. Also the use of the text, the Orson name itself is bent and faded into the antagonist, much like in the conventions of a comic; also the subtle use of the word 'in' which is often used in comics for example, (see digi-pack roughs -blog) 'SpiderMan and the Fantastic Four In ... Brain Drain!'
I suppose the colours which were used also go against conventions, as usually they are quite plain and bold where as ours is bright, outstanding and varied. We used a mixture of colours, especially for the text, this is for numerous reasons in each. For Example the track listing is purple as it is the complimentary colour to green so should stand out and fit in with the background greatly.
For the back of our Digi-Pack we made it conventional, not just in the conventions of a real Digi-Pack, but it also follows the conventions of the genre. A lot of indie/alternative songs have long titles or sometimes they have titles which are short though either in brackets or below the song it states the rest of the song name. For Example in Arcade Fire's album 'The Suburbs' they have a few tracks with the brackets; such as "Sprawl II (Mountains Beyond Mountains), and "Sprawl II (Mountains Beyond Mountains"; we also used this technique within our own Digi-Pack for example: 'Hornet (The End of Ends)' also 'I Have No Super Powers (So Why The Hell Am I Dressed As One?). Even though this is very conventional to Indie/Alternative bands, many other genres do also do this, for example: Bedouin Soundclash "Until We Burn in the Sun (The Kids Wants a Love Song)", Bedouin Soundclash being a Reggae/Ska band.
Advertisement - In general we chose not to keep to the conventions in the Magazine Ad. By this we decided that it was a lot better to keep it as simplistic as possible as in our blog (Rough Ad) I've shown two drafts, one which became our final and one which had all the specifications on it. We decided that with all the specifications the Ad was just too hectic and over powered by text, when our main aim is to sell the artist.
In the sense of selling the artist our Ad is conventional. This is because for the Ad we took the Hero look of the Band and stripped them down to what they are, making them appeal to the viewers though hints of the super heroes is still added. The Band is in the direct center of the Ad which is really quite general to band Ads. So even though we have kept some of the conventions we have still made this our own by adding the comic book feel, though even though we had gone to create the comic cover conventions we have also gone against them too. We combined the two conventions, focusing more on the Comic Conventions as we have made the background and text in the Comic Conventions, however, by having the band in as normal; with no filters, it gives a subtle contrast which breaks two conventions slightly but then stitches them both together.

2. Throughout the project we have stuck to the same theme, of Heroes, and Comics. Obviously as the starting point, our music video shows the basis of our project; from our video we have managed to obtain inspiration into our Digi-Pack, and Ad. They all are connected directly to the music video.
For the Digi-Pack we used the image of Cleve and Alex in their original costumes, in fact they are taken directly from the Music Video. There are also, very, very, Very, subtle hints in the text of the Digi-Pack. For example, for the small text we have used the same text throughout the captions in the Video and small text in the Digi-Pack. Also we put in as our last track 'Hornet (the End of Ends)' this may not be known but it was the original conception to have the hero die by swallowing a hornet, hence 'the end of ends'. We also had the intro as 'Super Mad (intro)' Super Mad, or Super Mad Colossus (for Long), being the antagonist in our Video and also our bonus features within the Digi-Pack.
For the Ad, it has less of a connection to the Video though more connected to the Digi-Pack. The Ad represents the band rather than the characters, unlike in the Video and Digi-Pack. However, it does show some connection as the still wear their masks and keep to their roles though in more casual clothing. Its connection is blatant as it has roughly the same starting point as the Digi-Pack, the Comic Book Cover, though the differences is the layouts. The Digi-Pack was based on the composition being angled where as the composition for the Ad basis is central and more traditionalist to comics, making it seem more simplistic. For both Digi-Pack and Ad they use the same Orson text, which we created, though in different colours to give more of a variation and so that they Will both fit into each colour scheming.

3. Initially when we were given feed back we didn't take much of it into consideration as we already knew what we were doing t improve our video, and bearing in mind that this was feedback given fro our rough cut video. For example one piece of feedback stated that we didn't really maintain the News feel through out the intro; however, we always knew that and always had the idea to create the whole news feel like how it turned out within our final. Also another piece of feed back was that the lighting contrasted from light to dark too blatant, through editing we had already established that and decided to solve this problem by putting on a posterized filter on so that this jump would be lessened also add effect of that the clip was in the past.
Other than the feedback from class we also received feed back from Amar, in the final weeks of editing. Amar was very helpful he discussed with us the conception of making something look good, not just by flashy fast cuts and consistent smooth editing, but he reminded us that colour and contrast is a very vital part in making a video attractive and appealing. He also reminded us that placement of certain things, such as our captions could dramatically change the perception of the video.
From his advice we took it in and made the small but vital changes to our video. For Example on his not of colour we added a filter over the top of our Soul Tree scenes, to lessen the effect of the red colours, we also added in some clips from Burger King to give a bit of variation. For the note of placements we made it so that the captions were in the focus points of the screen, but in such a way that they weren't too distracting from the main video, yet still readable. Meaning our captions could be read with minimal distraction and effort, which was perfect for what we wanted.

4. Thanks to last years short films, we became well adjusted to how the cameras work and how to edit fluidly. However, thought the course of this project we have picked up a few things along the way. I would say that the main challenge was always, how to get the comic book effect with a moving image. The main way we decided to achieve this was to add the comic book captions. To achieve this we had to create the captions using Photoshop, which for me was relatively easy seeing as i am well adjusted to this program; though i was at first unsure on how to incorporate these captions into the video. Thankfully Alex is, in my view a great editor and knew how to do this; which was by having the captions saved just as the captions, meaning it has no background to it. With the caption singled out it was easy to incorporate it, just drag it into the ideal place and have it sweep in just so that it fits in well with the video and makes it more noticeable. This same technique was used so that we could make the news intro seem authentic, with the headlines and news logo. Other than this i really didn't think we had much else to learn as we did keep to a lot of the basics, in our research, filming, editing, Photoshop work etc. also as we have learnt a lot of these, somewhat, basic techniques last year.

Project Evaluation - Pete Castell

1.
Video - Our video is a contrast of controversial videos, as a lot of videos now a days looks at Visuals to Music, of which ours doesn't in a way, apart from the fact that its already over for our superhero, Our video is more like what you would see in a film about how a superhero has become run down in time. Hardly any actual music videos use captions, ours does as it fits in with comics such as DC comics and Marvel, as they always use these in their strips to tell the story, which is how we know about the super hero in our video. So in a way it is more like what an animated series would be like. A lot of music videos which have been done by Indie/alternative artists are generally set around a concert with a live band, which in a way we have, with me on stage singing playing guitar, also they are set around one person like the Arctic monkeys video for Fluorescent Adolescent which is about a run-down clowns beating up random people, but it focuses more on one clown and another person, with a caption which reads "how could it all come to this?" which we find out when we see a flash back of them 2 as kids playing. This also isn't very conventional but is very similar to ours, but the other way round as the superhero becomes very good friends with his previous arch nemesis.

Advertisement - Our magazine add, has been more designed to sell the artist in a whole rather than having too much going on, this immediately attracts the consumers attention to the name of the band in which the logo was born, this has been made to the same font and effect that comic books have the names on the front cover, this is to give the add a more of a comic feel to it. The next thing the consumer would see would either be the name of the song or digipak title, as this stands out quite a lot, and uses the same conventions as a comic book. the picture has an animated feel to it, with the band standing normally, with the superhero in normal clothes with a mask on, and super mad colossus in just his mask as well, this is to give the consumers a bit of an insight on what the video is going to be like, and to kind of tell who is who, the backdrop is just a normally field with an effect on it, this was used as it gives bright colours but still lets everything else stand out as its more discrete using greens. we kept words to a minimum and just had "out now" and the captions from MTV and NME this is so that more attention is brought to the title and the pictures to sell out artist more.

Digipak - like the advertisement our digipak fits conventions of comic books rather than actual digipaks, but this is to keep it in the theme of superheroes. The front cover has looks a lot like the front of comic books, with the title being big and bold immediately attracting the attention to it, this also stands out a lot as it contrasts the green and black background, with the bright colours of the title, the "in" is used a lot in comics, so that you no the name, Orson in already over, this is so that the reader knows that it has something to do with superheroes, the main give away is the way in which it is laid out with the green contrasting to the black background, with the villain in the corner looking menacingly at the reader with its dark eyes, as if he is behind the superhero ready to attack, The superhero standing tall and heroic is very conventional in comics. The back of the digipak has the same colour scheme as the front so it all blends in, with purple writing on top as it stands out and easy to read, Our digipak also contains free stuff as it is a limited addition purchase, which are concept art, (in the comic book style) to give out humour and an idea how the comics would be like, this could be used in a kind of viral add to the video, also a free superhero mask is given out as this is just a bit of a laugh and can be a kind of collectors item.

2. The theme of our whole project as you can tell has been superheroes and comics, we stumbled on the original idea as a bit of a laugh but realised it could have pretty good potential to become a good project in which I think it has become, Planning and making the video was the starting point of our other products, as this was the base we used props, pictures, captions colour schemes and even font from our video to be put into our digipak and advertisement. Our digipak contains pictures of the superhero and villain both taken from the video, Which work very well, the font used is also the same type as used in the captions of the video, this is something very subtle, Our digipak also contains the same text that is in the advertisement, for "Orson" and "already over" and also captions from MTV and NME this is so that they all look good as a whole, so that they fit into the theme, the advertisement, is more for the band, but still contains aspects used in the superhero theme, such as the masks and texts, the genre fits in with the guitarist in the video and how they are advertised as a band, with the band stood there in a way which is used a lot to promote alternative bands.

3. We received a lot of feedback from out rough cut, our rough cut was just to simply show the order in which we are putting our whole video together, without the slides and little amount of captions, since the rough cut it changed dramaticly so we had a basic idea what to do to get it to the standard that it is now, but with the help of the class, friends, Andrea and Amar as well. A thing that come up a lot was the fact that there was a bit of contrast from light to dark in some cuts, we changed this by simply putting over a filter, this therefore brightens the red of the superhero, and makes the background slightly less dark, to make it change to parts where more light has been used, this was a problem as it was filmed in a nightclub, and these generally have low lighting for the atmosphere, but this was a positive side as it created a bit of a dull atmosphere for the superhero being depressed, we were told that there was a lot of long clips, and fast cuts would look very effective, we changed this and put in more clips and more fast edits, creating a faster feel to the video making the watcher more keen and less tedious by watching a single clip for a long time. We also got told that the placement of our captions wasn't really in eye view and too quick, we moved these and also made them slightly bigger to give it the recognition they need but still not too big that all attention was on them but still on the actual video.

Monday, 13 December 2010

Evaluation of music video and all other assossiated topics (Cleve's version)

1)  In terms of challenging the conventions of the music video format, our music video tends to go against the grain in the forms of the characters. For example, the general idea of the superhero/villain in the music videos we looked at before where that of standard conventions. To express this point, i mean to suggest that although Eminem's video is somewhat novel and uncouth, it actually doesn't go against the general concept of the superhero genre (using the stereotypical captions and bright, exaggerated colours). In the same respect the Hoosier's video follows the general concept as well, including a "Bat cave" and the same colors and captions traditionally used in comics, the only difference being that the villain is also a superhero, (or the Hoosiers themselves are the villains). what we have portrayed is a more real representation of what it would be like for a superhero/villain to suddenly find themselves out of work, for example, Super Mad Colossus is working at a bar. Not only this but our video follows a structured narrative, in this respect going against the convention of just voyeurism and relying on the comic value of the story to grab the audience's attention, (in particular the first 30-50 seconds). Also, we follow the idea of product placement that most music videos have to incorporate (usually its a phone or a certain soft drinks corporation...*wink*) , for example, on the back of the stage you can see the logo for Soul Tree as well as Burger King. (Though i must stress they weren't actually our sponsors).

In terms of our digipak, we images of the band to give it a sense of identity within the market. If you look at covers for CDs and DVDs, (in particular "best ofs" or "greatest hits" etc) the band are an important selling tool, as it evokes a sense of pride and psychologically says to the consumer, "we are confident enough about this product we put our faces on the front", inspiring them to purchase the merchandise. In terms of conventionalism, the idea of blending a green "stoner rock" vibe with an indi colour scheme should contrast each other and in my opinion it dose in a seemingly content way, rather it sits there and dominates in the the cover. The text at the back also supports the theme of heroes and villains as our band tag line was "the liberation has begun" of which usually cast certain people or groups in the roles of heroes and villains. The colour of this text is red and purple, which are contrasting colours and will help the songs stand out and stay in the . In this respect it is somewhat controversial in a terms of sub-genres as it would suggest the removal of "posing" rock bands an a return to form and making the band look individual within the genre, which would appeal to 13-21 year old demographic who feel they should express their individuality by buying the band's merchantdise and then spreding it amoungst their friends so that they too feel like an individual and buy CDs, DVDs, posters etc. This will help with the band's image and help sell whatever they should produce. 

Our advertisement is more conventional than the other parts we have produced, for example it has all the band members in plain sight with the lead singer in the background, the guitarist plainly portrayed with a Les Paul guitar, and the other member just at the side. The members themselves are dressed roughly in the same way as they are in the video, (with the exception of Pete who didn't really dress up), so that it looks like they are fresh off the set of the video and serious about what they do, (or as serious as you can be in superhero masks). If you compare it to the covers, posters and adverts that you can find in magazines like "Total Rock" and "Kerrang", they are pretty similar in terms of their presentation, though i think a closer shot would have been more beneficial for the band as the distance creates space to clearly see the text but there is a gaping hole separating the audience and the band, which could result in the audience becoming somewhat alienated. 

2) The main connection between our products is the primary colour scheme, which mainly consists of reads, greens and blues. For example, the superheroes' suit is red, black and blue, as is most of the area we can see him in the video, Burger King, or instance, has a distinctive red vibe as does Soul Tree, though that is sort of a saturation of red. The digipak contains red text over a green background and, although the green looks somewhat out of place in comparrison to the red hue that is present in the music video, actually goes well when you compair it to the green of the grass in the advertisement. In terms of themes, the message within the video is somewhat detached from the brooding pictures and the standard poses that are in the digipak. By this i mean the fact that the deeper meaning of miserlaniousness  within the life of the hero is not connected in any way to the advertisement. One connection to the digipak however would be the text on to blurb, which contains songs like "Rise and Fall" and "Beginning of the end" which fortell the ending of something, in this case it is the hero's way of life. One other unseen connection would be the final song known as "Hornet". In the original idea there was going to be that the disclaimer at the end of the video would have said; "Shortly after the filming of this video, the hero unfortunately passed away" then the text would fade on saying "he swallowed a hornet". We did include this but we used the idea that he is now in rehab and is now in a civil partnership with his nemesis, which i personally think was a less funny and less effective ending, especially when you take into account the ending fading shots which would suggest the subtal and sleepy ending of a strife, (unfortunately i was called out 3 to 1 in a vote so we took this option, which makes no sense as i think the hornet was abstract enough). In any case, the idea that it was the hornet that originally killed the hero, (which it still has, i don't care what other stuff i had to put in its place, he was killed by a sting in the throat and choaked on a thorax), to us this would mean the absolute end of the hero and consiquentally the CD, in purely sentimental value.

3) In terms of market demographic, i would have said that our band's image was targeted to 14-21 year olds, simpley because of the themes that we bring up within the video. By this i mean that a child under ages of 10 would have almost no understanding of the concept of redundantcey, civil partnerships or (i hope) alcholol. people within this demographic can therefore relate to that, either through strife, sexuallity or alchololism (especially if you were under 10 and were aware of alcholol, possibly through a parent's redundantcey). Not only this but the colour scheme on the digipak has a sort of stoner rock vibe and again an under 10 (shouldn't) wouldn't know about the genre, nor would elder consumers from the ages 40 upwards. The main technique we used was this eye catching transistion of colours. This is presented with a blander transition in the video, but at the same time it represents the bleak life style of the Hero. We also used phyciological techniques to place the caption within the screen, as we found under scrutany that the captions we placed at negitive focal points and were too small to be considered effective.
The feedback we receved was overall positive, from Andrea, Amar and the various individuals, groups and factions we knew that had watched the video. They praised the concept and shots the highest, which i believe is mainly down to the fact we followed a narrative rather than just mimed the words in a literal context, which allowed us to experiment in a more metephorical way, rather than just "the lyrics say the word 'bling', so look here is some bling up close and almost intermately shot, bet you wish you had some". The one critersism was that Amar had was the lack of diverse shots in the last half of the video and that it would put off certain viewers towards the end. Taking this critersism we decided to completely review what we had done. By this i mean we decided to revamp the beginning by giving Brendan's newscast an appropriet newstheme and steriotypical scrolling subcaptions to make it look authentic and make more sense as a framing device. Not only this but we managed to incorporate some shots of Burger King to break up the darker colour scheme in Soul Tree, which we found through our feedback helped break up the saturated red look. We also took heed of the feedback that said that i didn't look much like a comic book strip, so we looked at a past group who were going for something simualir to us. We then incorporated the same style into our video and gave it captions to capitalise on this.

4) The main technical change we made during filming was the style in which we shot. We had researched different music videos and we found that keeping our narritive intact whilest trying to present enough mise en scene to encourage the mood and the theme of the story in place of the diologue we usually would present. My creativie vision was to prenet it like a "camdid camera" style documentry, with the set style like Dom Jolly's Trigger Happy TV. Whilset im happy with the end product, we found that the nature of our general idea had been morphed in a way that, although wasn't detramental, did make it seem somewhat wanting in my eyes. The biggest challenge i feel was the lighting on the carpark roof, the style of editing we used and the creative differences. To express upon the first, we only found this a problem whilest we were shooting, the filter we used during editing fixed that problem. Secondly, the editing we were aiming for was the style we depicted within the test footage, with the the montage of footage happening at once. We however found this very time consuming and the amount of footage we needed was astronomical. Finally, whilest not a direct problem per say, creative differnces and the act of negotiating creative control effects any project you do, and whilest i believe that a group like ours is a democracey with a dictator (which changes depending on who has the helm of the project; for example this time it was Brendan who assumed most of the control this time) i feel the end product was satisfactory, though it was me who came up with the concept i feel it has formed in a slightly different way as i imagined it. I admit i didn't have much creative control over the digi-pak or the magazine cover, other than the need for creative advice. I however feel that the techniques used and the colour schem work effectivley to create an authentic feel to both of the products.   

Sunday, 12 December 2010

Commentary's continued ...

For our commentary w had chose to not create individual scripts as we believe it would turn out too fake and impersonal, we wanted the things we say to be in our own views and with our own humour and personality to emphasis it. For this we obviously needed to answer the same questions, so we have thought of some basic prompt questions:


How do you think the filming went?
Describe the Hero/Villain/News Correspondent/Guitarist
As an 'Indie' song how does the Video relate to the Genre?
How well do you think the locations worked?
How does the effects convey the story line?
If given more time what would you do differently?
What did you enjoy most about filming?

These questions were not all asked, though they were meant to provoke us into a descriptive conversation about the matters asked.
Along with our own personal views and opinions in the commentaries, we also added our own humour in the places we decided to film in; Cleve in the toilets, me(Brendan) in the cleaners room, Alex posed as a homeless person and Pete in a bright open area on a bench. These are meant to represent us as the band members after the video, though we haven't really achieved the fame we wanted, except Pete; adding subtle humour as hes only a background character, being the guitarist, yet he looks as if he had made it where as the others haven't, especially Alex.

Tuesday, 7 December 2010

Commentarys

The commentary's in which we have watched have all been done about films, which is generally easier to comment about than music videos, but as ours has a story to it, which would possibly be in a film, we have a lot to talk about. 

In the commentary's there is a basic structure, with people talking about how it went and other things about it, and then maybe a short clip of the film, possibly with them talking over the clip, commenting about it again, this is to give the viewer an insight in the film and which part they are talking about, these commentary's are usually put into the added features section on a DVD, or in our case maybe in a digipak. some commentary's contain humour so that they are less boring to the watcher, its also saying that it doesn't have to be so serious they can also contain some out takes.

Evaluation Feedback for all


Here is some generic feedback on the evaluations.
Please read it and decide which is relevant for you, make the appropriate changes and resubmit your evaluation questions to the blog by Wednesday 15th Dec

Question One - Start by outlining the conventions of a music video of your genre, cite some of the examples you looked at (use screen grabs) and then discuss your own use of those conventions, illustrated by examples. You could benefit from discussing in a bit more detail the conventions of your ancillary texts and which ones you used and any you challenged or developed. Make it clear that you know what the conventions are and then discuss each one in turn.

Talk about the choices you made about your engagement with the conventions of your genre. Talk about how you engaged with the form of music videos, obviously it's very different from the narrative video forms you have worked on before. Also talk in detail about specific conventions you used and give examples from your texts. Talk about the video, the magazine ad and the digipak.

Question Two - on the combination of products you talk about the font and the colour design but I want you to talk more about the decision making process and how well you think these three products work as a package. Also talk about the representation of the artist in all three products, do they work in combination to communicate something specific about the artist.

Question Three - Mention all of the points at which you got feedback, pitch, rough cut, final cut, digipak and magazine ad draft and final versions etc. Also talk about peer feedback and using the class as a sample group of your target audience. In addition, talk about the feedback you received from me. Give specific examples in quotes and discuss how you responded to them individually.

Question Four - You need to flesh out this response. How did the technology limit you but also consider how it enabled you to be creative.

Tuesday, 30 November 2010

Advertisement Final

Digi-Pack Final

13P2-09 Music DVD Cover

Added features for digipack

I drew these, to be added into the digipack as special extras, they are limited addition to everyone that brought the digipack.

Photo 25

This drawing depicts the hero being strapped to a table like device while being tortured by Super Mad Colossus. It evokes humour because the whole event is blown way out of proportion as Colossus has left a crazy straw just inches away from the hero's mouth so he can't get his super powers. This provides an insight to how deranged Colossus is and exactly how mad he is (which is a "super" amount). It also provide a contextual background to their history and how the Hero gets his superpower, which will echo in the minds of the viewers as they can see him abusing the substance within the music video.

Photo 24

This the final draft of the concept art for Super Mad Colossus (Alex Stokley). As you can see he is rather intimidating with his dark coat and placid mask. Not only this but the sawn off shotgun shows how much of a barbaric brute he can be. I have drawn him a style similar to that of the DC comics, with exaggerated shadows and eccentric features, like a six pack.

Photo 23

This the final draft of the Hero. Again I have used a style similar to that of DC comics just like what I used when I drew the Colossus picture. I based it loosely around the wet suit I wore on the day of the shoots to give it some authenticity. Like with Colossus I have exaggerated aspects of the picture to make us look more superhero (or villain) like, using the boxy stature and exaggerated shadows to give that darker, edgier look.

Monday, 29 November 2010

Digi-Pack - Roughs

I know it isnt a Digi-Pack though this is the image which i have basing the initial Digi-Pack Layouts on, having the Antagonist in the background large and the Protagonists in the foreground though smaller, they are more noticable and above the text and in direct focal point.
This also allows the background to be rather plain or simplistic.

Here is one design drafted.

It fits some of the conventions which i listed by the initial Picture, however, I dont exactly feel that as the front cover of the Digi-Pack it isnt eye catching enough, I believe this is because of the use of reds, blues and purples. I believe i have used too much of these colours meaning when you initiallylk at it you dont think too much about it as all the colours are similar making it not that appealing.
My solution is to turn the background green, why green?, it is because green is purples complimentory colour meaning that the green will stand out amongst the purples and visa versa.

Here is the green version.
 
I believe this version is alot better as the green contrasts with the Orson header, but also makes cleve (the hero) and the 'It's Already Over' stand out greatly, which is what we want. It also makes the Antagonist a lot more mysterious.

The Two Designs are both rather similar and both fairly good, but yet there is always the possibility that none of these shall be used; I have mentioned that as I believe that it could always be a good idea to use the same image as the Advert as after seeing the advert you would initially try to look for that same image on the covers. I have always strayed from this idea as i find it too conventional and in a way fairly cheap to do though if it is the best solution to a Digi-Pack then it should be used. Obviously in adition to that picture the use of other pictures we took on the same day should be used, probably on the back.

Sunday, 28 November 2010

Advert - Name, Layout and 'Contents'- Roughs

For the Bands own name, we have decided to have it curved, making it like a comic title; we have also doubled it so that it gives a depth effect, which is also generic to comics.

To advertise the band I have edited the photo so that it's background looks as if it is a Comic book cover, yet the band itself is as normal. This giives the continuing theme of Super Heroes and Comics, however, it also makes the band pin-pointed as they aren't in the Comic Book format unlike the rest of the advert. I have also made some text behind the band to pin-point them further.

For the contents such as the release date, reviews, and where to buy there has been a few quarrels.
The main problem is how to show these without obstructing the viewer from the main aim of advertising the band.

Saturday, 27 November 2010

Final Cut Express

To edit our project I used Final Cut Express, the following blog shows screen shots of our Final Cut Project with breif descriptions of the technology used
In our video I used key frames to move video as well as custom photoshop files :
This allows us to give video or Photoshop files the ability to move across the screen

I also used shading/filter effects, this allowed us to adjust lighting using brightness and contrast on dark clips and it also allows us to get the "Comic book" effect


 
To keep files organized I used Bins within Final Cut and also made a file structure within our group folder:
 Finally as a group we worked across 2/3 Macs to maximize the amount of time we had with Final Cut, for this we used an iDisk (Online service) to move completed files from Photoshop on one mac to our Final Cut project on another

Friday, 26 November 2010

Rough Ad


Here is One Design. Which, I do not like. It was said that where to buy the Digi Pack, Reviews, and when it is out was all essential as it is 'conventional', however, I really do believe that having all this information will overwhelm the viewer and deters them from the band, which for me should always be the main focus in a Bands advertisement. Another Problem i find with this design is that it is way too hectic, again, it deters you from viewing the band as your eye is automatically drawn to the text at the bottom, which should ideally be the last thing seen.

Video analysis - KORA - Skankenstein



Selling The Artist - This Video sells the artist in the way in which, it appeals to the type of person who will listen to the band, as it seems like the type of music that would be used in cartoon, comics such as dragon ball z, this is proved by the way in which a lot of people have commented on the video on you tube saying how much they rate the video and they are KORA fans. Another way this sells the artist is the way it makes you want to watch on more, as it is an interesting video and is amusing to watch, a lot of people would watch this and want t know who it is by, and the more they watch the video the more they enjoy the song and maybe want to listen to more of the artists music. Also the characters in the video are a member of the band and are portrayed as a character.


Voyeurism - To make you want to watch this video they have used  a lot of bright colours and flashing, this attracts your eyes and will want you to watch the next clip, they have used a lot of long cuts and short cuts with close up to keep your interest. also the story line is pretty good, and wants you to watch on.

Visuals + Lyrics - There is no visuals and lyrics used in this song.


Visuals + Music - A lot of visuals and music is used in this as there is a lot of sound effects from the things happening in the song such as the sword being pulled out of the holder, the video is also going at the same pace as the tempo of the music.


Intertextuality - This video relates to comic a lot as it is animated in the way a japanese comic strip would look like, but not manga. there is also close up of action shots which is done a lot in comics. there is also a lot of emphasised effects, like the ones used for BANG, but with no captions.

Thursday, 25 November 2010

Editing

To edit our music video I used Final Cut Express, this allowed us to use techniques such as key framing and effect filters. The editing took place over the space of around 3 weeks, first with test footage followed by a rough cut (that we received feedback on) then our final cut (rough cut tweaked and tightened up)
In our test footage we used a comic book theme based on a video influence from velvet revolver but decided due to time constraints that our time could be used more wisely.

 If we had been given extra time the "comic book effect" would have been used in the flashback scene at the beginning of the video

Moving onto our rough cut we decided to outline a rough story line, the edits weren't that tight or precise and there wasn't anything in the way of effects/transitions but it served its purpose of a rough cut.

Our final cut was a lot more precise, I trimmed the awaked  long cuts and made the editing a lot more snappy to fit in with the opening sequence. We then added transitions with key frames. As a group we decided that using too many "Flying video" transitions wouldn't work so I added them where we felt suitable.
We also used key frames to make custom photoshop imagines fly in and out of shot (Comic book style captions, News logo, etc).

Final Cut's built in effects filters were used to achieve the comic book feel at the beginning, simply applying a sepia (tuned to black and white) effect to the clip then tuning it to allow more red and blue then green.
The effect was then copied onto the other clips and enhanced on the last to bring out slightly more red

Wednesday, 24 November 2010

Genre

The music genre is indie/alternative rock. The general feel of the song is a soppy  love song but we decided to give the audience a different experience to the expected by flipping the meaning on its head and creating more of a depressant/drama style feel

We achieve this by telling the story of a run down superhero who, out of a job, has turned to alcohol.

Tuesday, 23 November 2010

A Photo Opportunity

On Tuesday 23rd November We haveplanned to take some photos for our Digi-Pack and Advert for this we will need to bring in some props and of course a camera, and also choose a location.

Story

The underlining narrative of our music video tells the story of a run down superhero, although we give the audience comic book style captions we ultimately leave the viewer to interpret there own meaning from the video.

The clearest and most common story line is our superhero has turned to alcohol after there became no need for super hero's any more due to the last villan is defeated.

We show this with the opening news report followed by a "flashback" style scene, After the flashback we cut to our hero still in full costume sitting in a bar drinking away his sorrows. We also use some scenes in Burger King to show that he is truly just a member of the public and his costume he always has on is more for nostalgia.

Another interpretive story you can take from the music video is that when our hero is on stage, he might not be welcome, he could just be a drunk in a bar making a scene, on the other hand you could say that he is hired to be there by the bar as a "famous face" then linking that with his nemesis serving him at the bar/ helping out the door when he has drank too much leaves the viewer to interpret there own meaning (is the nemesis trying to catch him off guard to regain power or is he moving on in life and genuinely trying to help our hero)

As it leaves at the end we notice that the bar is empty, this is showing how now the superhero has no significance in the world and that he is no longer needed, people don't care about him any more, this is suggesting that people no longer care or support him in his actions and almost "outcast" him

The closing scene shows the change of the hero, the first two shots of him in his hay day, the last two he is on the roof with his ex nemesis showing the change in his lifestyle and social status

Phototgraphs

Currently we are editing photographs that we took to put in our digit-packs. We used the masks we had in the music video for authenticity. We used the natural lighting to create casting shadows that add to the subtle dramatics of the scene.
We were incredibly lucky, in the sense that when we took the photos it was in the brightest point of the day, or near abouts. Amazingly it was also a low sun, being early in the morning, meaning the lighting and shadows casted were perfect.
We decided to keep a simple background, of just a field and trees, this draws more focus to Cleve, Pete and Alex, who are the band. We plan on making the advertisement like the front cover of a comic book so that it fits in contrast to the super hero/ comic book theme.

concept art

I have just started the "Slightly Intoxicated Adventures of Captain Hero Man". It will feature said hero being strapped to a table or some sort of table like device by his nemesis (aka: Super Mad Colossus).
Colossus then provides the hero with his super-power drink (Beer...think Pop-eye's spinach), but places the beer far away from him and the hero can only drink it through a crazy straw that is just a couple of awkward centimetres away from his mouth and he can't quite reach it.

This will accompany a set profile of each band member and character with in the CD cover as well as some photographs of the band and such.
As of yet I have yet to finish the colouring, outlining and textures within the frames. The concept art is  and the photographs are being appraised and edited. 

FINAL CUT

Friday, 19 November 2010

Frustration and Changes

I have just Recieved News that it is NOT actually a Magazine Front Cover, but an Advertisement for the Digi-Pack. This is fine, However, it has reached some confusion as to readjusting to what we need.
After a Discussion with Andrea we have concluded that it is Still appropriate to have the Advert in the Comic Book Cover / Magazine Cover, as it fits in well with our Music Videos Concept.

In Summary to this event the common Advert Concept will not change too much it will Still be in the same Rough Layout though its Main Focus will be Selling the Band.
This Will be done by Positioning of the 'Band' The Colours we use and the Use of Text.

Analysis of a student digipak

Group 04 digipack


 Music DVD Cover

This is from former A2 students from last year, I have chosen to analyse this one as it looks very interesting and a lot going on, and not too plain. The overall picture is one big picture, but it works well as it is different all over, with the lad at the front throwing something, the end of the sheet acts like a barrier for the back and changes the colour, at a glance if this was closed you would think that it is 2 different pictures. The middle part with the name of the group and the song looks pretty good, as it still blends in, on most DVD covers this would be a different colour but on this one it works very well as the colours look good at the bottom to give it more of a flair. I like the way that they have put the bonus features although it is quite hard to read in some places, and would look good as a different colour. Where the rating is at the back, it doesn't look very god as there is a big white square, which kind of takes away the focus of the actual picture and text to the square, this could also be done with being a bit smaller, The Title at on the front looks really good as it is bold and you know right away what it is for. overall This is a really effective DVD cover and would defiantly attract anyone's attention if they saw it on a shelf. The colours are quite dull, but the the colourful paint defiantly finishes it of and works very well.

DRAFT MAG

Thursday, 11 November 2010

The slight Contrasts between Magazines and Comic Book Covers



Here is an X-Men Comic Cover, and a Kerrang Magazine Cover.
The Basic design of both covers arent that different; if you look at the character placements they are almost identical. You can see the main 'characters', Wolverine (X-Men) and Simon Neil (lead of Biffy Clyro), are both in front of the Branded text of the magazine/comic; with the, somewhat, lesser characters behind the main characters and the text. However, I find it somewhat odd how there are, in both covers, a character of interest, Jubilee (X-Men) and Hayley Williams (Paramore), both in the bottom right corners.
Both also work well with their composition, as both have the background characters in less out standing colours and with only their faces being shown, this ensure that the main focus is the main characters, not to mention that they are in the main focal points which draw our eyes to them but also because they ae the most outstanding.
The main differences which I, myself can spot out are: the text, and inside details.
The Text
There is the obvious use of text to publicise the Bands Name and why they are in the article. The text also shows the readers other aspects of the Magazine, giving an insight of what is inside it is done in such a way that the readers would want to buy it. They use techniques like having words, such as 'plus' and 'free' bigger than the other small texts but they also add an exclamation mark to show emphasis on the words.
The Inside Details
The Text, as said is already a major player in advertising the inside details, however, the use of text is almost obsolete without the pictures to support them. The pictures give a further insight to what is inside the Magazine, which makes it a lot more appealing as the reader can be excited about these extra 'Free' items.

Wednesday, 10 November 2010

News Theme Music

Taking into account the feedback we received, we have used this to make significant advances in the editing; like, (as we have previously mentioned in earlier posts), a more convincing newsflash, shorter-shaper cuts and just generally cleaning up everything that was blemishing the final product.

The timing of the newsflash has been the most difficult so far as we are now using a stereotypical newsflash music, (think John William's "The Mission").



We used this inspiration to create a "news theme" on Garageband, however we found a ready made news theme already on there, which we found to be perfect for our video, so we have incorporated it in.

Feed back

The feed back we got from our rough cut was overall very positive. We were complimented on how the comic book style was refreshing in not just the editing but also the colours scheme and the filter we used. The first 50 seconds of the video were apparently very grasping and the tongue in cheek humor give the video a sort of spirit.

On the negative side, the captions we used to set the scene were apparently too small and were in the wrong place in terms of screen-placement making them not as eye-catching or effective. We were also told that the pacing was an issue and not continuous enough. To do this we were told that we should buff the longer cuts with more colorful and active shots, as the heavy red based second half of the video was stark against the bright first half.

To combat this we will act upon the directions suggested in our feed back and will use this to make our video better.

Draft pictures

We decided to start on our art work for the magazine cover and CD cover for our music video. I started by doing a rough sketch of myself and Alex in our costumes. This gave me the idea to work mainly on the facial structure and hands. I started by taking inspiration from the works of Marvel and DC comics, which consisted of square, "manly chins", and large upper bodies. I then took this inspiration and mixed it with a sort of tongue-in-cheek style, where my character had a beer belly and a beer bottle, as well as some knock-off Converse on his feet to complete the look. I also applied a black out line to give it a comic book feel.

One problem i noticed was achieving a texture effect of a cape in the wind. To achieve this i took insapation from Superman's cape and the robes on the cover of KORA's album.

Tuesday, 2 November 2010

Video Analysis - Eminem ~ Without Me



Selling The Artist - This Video shows Eminem as a Super-Hero though he is dressed in a costume much like Robin's (from Batman), this could show that he doesnt think he's that important in the rapping world, or even that he thinks himself low despite being a big artist. It also shows him playing numerous characters showing his satirical humour making the viewers relate more to him.
Another way it sells Eminem is the way that it ingeniously traps the viewers into recognising the Eminem logo (the backwards E), this can be seen throughout the video like in the super hero costume, the ENN symbol and in the E! News logo. The main story line too is about a child buying Eminems CD, despite being too young and without parental guidance, as advised. This in a way could work as a reverse psychology method as buy saying dont buy this as its, 'rude' makes people want to buy it as it goes against the video.
Voyeurism - The way it is edited together with fast cuts makes the viewer focus more and also by having the comic book panel effect it creates a 'frame within a frame' making the viewers focus on specific events or things. The video works incredibly well to keep Eminem the main focus, as it depicts him always being the main character within the scene. The camera angles are usually focusing directly at Eminem, majority of the time with him in the center of the shot. For example   
 -In this shot it gives the audience an insight into Eminems sense of humour, childish yet satiricle, we see this as he is doing the childish act yet making fun of a reality tv show. It also places him within near the center, by doing this we see his childish act and also acknowledge Eminem as the main feature, despite him being in the background.
Genre Characteristics - It keeps its genre by having the traditional Rapping poses and the way it shows Eminem by himself just rapping. He has many close ups, the majority of them on him lyp syncing, they also tag onto varies parts of Eminem, once again creating this sense of Voyeurism. Which, is an often seen part of Rap videos. Despite not being a Rap video characteristic, Eminems satire is definately a characteristic of Eminem himself. As he often has amusing videos with, either a strong meaning or mimicing a serious/favorited subject.


This shows the generic 'close to screen' perspective which is often used in rap videos to show the artists lip syncing, here i have put a screen shot of Busta Rhymes to show that it isnt just Eminem who does this. They do this to show the 'raw' artist and show the way they rap and perform oftenly they move about a lot, though the camera does follow them to sell the artist more.
Visuals + Lyrics - The video connects with its lyrics a lot as it shows its literal sense, a lot. For Example: with the lyrics 'Little Hellions, kids feelin rebellious
Embarrassed their parents still listen to Elvis' it shows Eminem dressed as Elvis dancing around. This gives another insight into Eminems Comedic style.
Visuals + Music - With the Music Eminem is constantly shown bobbing his head to the beat of the music, which is also generic within the Genre of Rap.
Intertextuality - This video is full of intertextuality as it mimics many different aspects of media, For Example it shows a mimic of MTV, portraying many of its programs, also a comic book strip, as it has the reference to comics, it also relates to other TV programs such as Jerry Springer, The Real World, E News etc. I believe this is done to show that Eminem has a satiricle sense of humour, which distinguishes him from other rappers, who mainly have serious videos.
 

Here is a comparison between Robin (TV version) and Eminem there are subtle differences such as the cape and leggings though it is reckognisable in seconds, as the colour scheme is roughly the same, as well as the pose and location of badge and mask.

HD Rough Cut - P2 - 09

Rough Cut

video

Monday, 25 October 2010

Record Label Testers.

Here are two Ministery of Sound CD's, I have photoshoped the two different versions of the 3+Emo logos on top of the Ministery of Sound Logo to show what both of them would look like on an actual CD.




 
 I still prefer the one on the right (the one with a filter on), as it stands out though not too much unlike the plain white one.







Sunday, 24 October 2010

Record Label

For our Digi-Pack, we need a Record Label. Record labels are Trademarks of the bands Producers, Manufacturers, Distributers. They usually are found on the back of the CD's Digi-Pack corner.
Here is an example of some



















 
File:EMI logo.svg
As we have basically maintained our group from last year, (replacing one person), we will use the same name. So once again we are going to use the Production name of '3+Emo' but this time it isn't Film Production but Music Video Productions. For this we need to re-design our ident into a simplistic logo, which will capture the buyers eye, so that our label would be noticed.

 


















Here are two of our logos, same design though one has a filter and so that it is duller and draws less attention to it, i think that it is the better of the two as the filter makes it seem more interesting. the decision of which one to use will be decided when the digi-pack final design has been made.

Achieving the Comic Style - Looking at Angles

Within Comics they use obscure and creative angles not only to dramaticise the shot and give movement but also to attract the reader into looking at it more and more. In our Music Video we will need to have a lot of various obscure angles, many of them being quite close up and/or canted. From many of these we will take into further detail, by turning them into edited screen shots, this ensures that the viewers of our video will focus only on the moving images, rather than having many moving images, like in our test footage.
Here are a few examples of comic book angles.



^that is an example of one comic book page, all of those canted angles give a great sense of movement and contrast from panel to panel.

Looking at the Comic Book angles can also help with our magazine cover and digi-pack.
For example.


Here are two Comic covers using exciting angles and contrast. We can use this style as a magazine cover, as it creates focus on the characers or in our case the band.

Starter ideas for a Digi-Pack

As we are doing a hero and comic book themed video i believe it would be relevent to make the Digi-Pack also in such a way.
One Band which we have looked at for artistic sense was Kora, a New Zealand roots band, their Digi-Pack has been stylised all around their song, Skankenstein.
Here is the front of their Digi-Pack


















Also inside the Digi-Pack there is a whole comic book telling a vague mini story which is supposedly conected to the Skankenstein video, which i believe we would also be able to do.

Wednesday, 20 October 2010

Lip syncing.

We are having a slight problem with the lip syncing. We have a lot of footage of Pete singing but not much clear lip syncing from the hero the hero. We have decided against shooting any more footage as we don't have the time and I don't want to go back in the suit. 

More shooting.

The next scene we shot was the part when the hero is run-down and drinking a bar owned by Super-Mad Colossus. The initial problems we faced was deciding how much footage we should take. By this I mean that we took WAY too much the day before and had run out of space to capture the footage (see previous post for details). To establish this we took a wide range of shots that cover the whole of the song; some at the bar, others around the stage where the hero is drunk and staggering around and falling over. This was re-enforced by various shots to show the down trodden nature the hero has taken on. These include the hero's mask being at an angle and the cape, also I (the guy who play the hero) ate before I got in the suit so that the character would look like he let himself go.
The shot itself went reasonable well, we managed to get the shots that we wanted and therefore are classing it a as a success, even though we were dodging a decorating team and their decorating.

Problems on set.

Because of our prolonged footage we ran out of space to capture any more footage, which left us somewhat at a disadvantage. Fortunately we were given a new SD card to use and we could continue. One aspect we were unclear on was the amount of footage we would need, and indeed what order we would have to place it in, but we stuck to the original concept of having one half (or there about) a flashback to the "good ol' days". This means we can show the drastic change in the characters and their juxtaposition.

BANG!

A quick caption made on photoshop, just an idea of what to put over our video.


Untitled-1

Tuesday, 19 October 2010

On set.

After a brief mix up of when we were scheduled to take out the camera, we managed to get to our designated spot. We filmed in a secluded part of the the Grafton car park where we knew we wouldn't be disturbed, (or arrested). At this point we got complete freedom to use a cityscape and an urban environment. We used what we had learnt in our test footage, and managed to pull off a simple superhero-esq punch on both the henchman and Super-Mad Colossus. We also got a lot of footage of heroic poses and full length lip syncing clips.
We also decided, to film the superhero, in a rubdown state, going to Burger King and eating by himself. We also got one of him angry at an ATM and having to wait in line. This was great for the little parts to break up the lip syncing and add to the run-down nature of the character.

Lyrics (Already Over)

Cue the music,
Curtain falls,
The lights all fade to gray.
Don't think there'll be an encore
For our secret Passion Play.

It's time to play the final card
In a game I now despise.
To me it seems so obvious-
To you it's such a big surprise.

It's already over-
If I stayed here, I'd only make you cry.
It's already over-
We can't move forward,
So let's move on...
Bye-bye.

They say parting is such sweet sorrow,
But I'm still looking for the sweet.
I feel just like a baby-
These tears don't miss a beat.

And I'd rather be anyone but Here
And anyplace else but Me.
I'll just climb inside my head awhile-
My demons have a date with me.

It's already over-
if I stayed here, I'd only make you cry.
It's already over-
We can't move forward,
So let's move on...
Bye-bye.

So go ahead, and hate me now
For breaking-up on the phone.
But I know that I'd crack if i saw your face-
I deserve to be alone.

And I hate that i still love you, girl-
And I only wish you well.
But i'll never be man enough for you,
And you're a psycho bitch from Hell.

It's already over-
If I stayed here, I'd only make you cry.
It's already over-
We can't move forward,
So let's move on...
Bye-bye.

So long.
Farewell.
Bye-bye 
 
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